Multinational marketing management /
Warren J. Keegan.
- 2d ed.
- Englewood Cliffs, N.J. : Prentice-Hall, c1980.
- xxii, 613 p. : ill. ; 24 cm.
- Prentice-Hall international series in management .
Includes bibliographies and indexes.
0136050557
79022948
İhracat pazarlaması--Yönetim. Export marketing (International trade)--Management.