<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00895cam a2200265 i 4500</leader>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">1353</subfield>
    <subfield code="d">1353</subfield>
  </datafield>
  <controlfield tag="001">392618</controlfield>
  <controlfield tag="003">SESRIC</controlfield>
  <controlfield tag="005">20180316215409.0</controlfield>
  <controlfield tag="008">791003s1980    njua     b    001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">   79022948 </subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0136050557</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">DLC</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF1009.5</subfield>
    <subfield code="b">.K39 1980</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">658.848</subfield>
    <subfield code="2">19</subfield>
    <subfield code="b">KEE 1980</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Keegan, Warren J.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Multinational marketing management /</subfield>
    <subfield code="c">Warren J. Keegan.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">2d ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Englewood Cliffs, N.J. :</subfield>
    <subfield code="b">Prentice-Hall,</subfield>
    <subfield code="c">c1980.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxii, 613 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="490" ind1="0" ind2=" ">
    <subfield code="a">Prentice-Hall international series in management</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographies and indexes.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="9">2298</subfield>
    <subfield code="a">&#x130;hracat pazarlamas&#x131;</subfield>
    <subfield code="x">Y&#xF6;netim.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="9">7184</subfield>
    <subfield code="a">Export marketing (International trade)</subfield>
    <subfield code="x">Management.</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">7</subfield>
    <subfield code="b">cbc</subfield>
    <subfield code="c">orignew</subfield>
    <subfield code="d">1</subfield>
    <subfield code="e">ocip</subfield>
    <subfield code="f">19</subfield>
    <subfield code="g">y-gencatlg</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">1</subfield>
    <subfield code="b">1</subfield>
    <subfield code="c">Rafta</subfield>
    <subfield code="d">2017-12-06</subfield>
    <subfield code="o">658.848 KEE 1980</subfield>
    <subfield code="p">101001834</subfield>
    <subfield code="r">2017-12-06</subfield>
    <subfield code="w">2017-12-06</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
