SESRIC Library

Normal görünüm MARC görünümü ISBD görünümü

Keegan, Warren J.

Multinational marketing management / Warren J. Keegan. - 2d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1980. - xxii, 613 p. : ill. ; 24 cm. - Prentice-Hall international series in management .

Includes bibliographies and indexes.

ISBN: 0136050557

LCCN: 79022948

Subjects--Topical Terms:
İhracat pazarlaması--Yönetim.
Export marketing (International trade)--Management.

LC Class. No.: HF1009.5 / .K39 1980

Dewey Class. No.: 658.848 / KEE 1980